& goons

we are the goon squad

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Is there a reason that we pay a certain amount – no, let’s say so much for clothes? I will throw my hands up in the air, and admit it: Clothes matter. The cut of the cloth matters. Fabric makes a difference. Style, fashion … le freak, c’est chic – it all makes a difference. Anywhichway you look at it … Bathing ApeAPC, and Louis Vuitton; Prada, Adidas, and Gucci; even Primark, JD Sports, and New Look have their place. But, and it’s a big BUT, when did we become so in hock to these brands that we started running scared of them? Take, for example … Image … a cuddly fellow, to be sure. Perhaps a rave bear? Who knows? Take yourself down to London’s Dover Street, though. Dover Street, W1. Dover Street Market, to be exact. Owned by Rei Kawakubo, the founder of the Comme des Garçons clothing label, where geegaws of jewellery cost … well, what would you pay for this:

Image

£1,075 did I hear you say? You said right, my friend. “Comme des Garçons specialises in anti-fashion, austere, sometimes deconstructed garments.” What will they say, rather what will Rei Kawakubo’s lawyers say when I start to deconstruct her images on a cheap T-shirt range? Hiroshima, mon amour?

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